Privacy Policy

Living Sports Magazine Ltd
Registered in England and Wales
Company No. 16786498

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1. Who We Are

Living Sports Magazine Ltd ("Living Sports", "we", "us", "our") operates the website at www.livingsports.com. We are registered in England and Wales under company number 16786498.

For any questions about this policy or how we handle your data, please contact us at: hello@livingsports.com

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2. What Data We Collect

Newsletter sign-up: When you subscribe to The Living Sports Letter, we collect your email address. We may also collect your first name if you provide it.

Usage data: When you visit our website, we automatically collect certain technical data via Google Analytics, including your IP address (anonymised), browser type, pages visited, time spent on pages, and referring URLs. This data is collected in aggregate and is not used to identify you personally.

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3. How We Use Your Data

We use your data for the following purposes:

To send you The Living Sports Letter and any editorial correspondence you have requested
To understand how visitors use our website so we can improve it
To comply with our legal obligations

Our lawful basis for processing your email address is consent — you provide this voluntarily when subscribing. Our lawful basis for analytics data is legitimate interests, specifically our interest in understanding and improving our website.

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4. Third-Party Processors

We share data with the following third-party services, each acting as a data processor on our behalf:

Beehiiv: Your email address is stored and managed via Beehiiv, our newsletter platform. Beehiiv is based in the United States. Data transfers are conducted under appropriate safeguards in accordance with UK GDPR. You can review Beehiiv's privacy policy at beehiiv.com/privacy.

Google Analytics: We use Google Analytics to collect anonymised usage data about how visitors interact with our website. Google may transfer data outside the UK/EEA. You can review Google's privacy policy at policies.google.com/privacy.

We do not sell your data to any third party.

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5. How Long We Keep Your Data

We retain your email address for as long as you remain subscribed to The Living Sports Letter. You may unsubscribe at any time via the link included in every edition, at which point your data will be deleted in accordance with Beehiiv's data retention practices.

Analytics data is retained in accordance with Google Analytics' standard retention settings (26 months by default), after which it is deleted automatically.

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6. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Rectify any inaccurate data
Erase your data ("right to be forgotten")
Restrict or object to how we process your data
Withdraw consent at any time, without affecting the lawfulness of prior processing
Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, please contact us at hello@livingsports.com. We will respond within 30 days.

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7. Cookies

Please refer to our Cookie Policy for full details of how we use cookies on this website.

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8. Changes to This Policy

We may update this policy from time to time. Any material changes will be noted by updating the "last updated" date at the top of this page. We encourage you to review this policy periodically.

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9. Contact

Living Sports Magazine Ltd
Registered in England and Wales
Company No. 16786498
1 Scena Way, London, England, SE5 0BD, United Kingdom
hello@livingsports.com
www.livingsports.com

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Last updated: June 2026