Living Sports stands at the confluence of sport and culture—a family tradition shaped over decades by an enduring commitment to heritage, discernment, and savoir-faire. Our story is rooted in a lifelong devotion to the worlds of competition and travel, and to the elegance with which they often intersect.
At the heart of this legacy is Diego Detang, whose career as an Argentine polo player and pioneering figure in sports media laid the foundation for all that followed.
Over the course of three decades, he played a central role in the evolution of polo in Argentina: commercialising the Triple Corona, championing the sport across the provinces, representing the esteemed Ellerstina Polo Team, and co-founding Estancia Grande Polo Team alongside the revered Frankie Dorignac.
Each summer, Diego brought beach polo to the Argentine coast—transforming a novel format into a fixture of the season. These tournaments became a gentle spectacle of the sport: fireworks, gatherings, and a gracious farewell to the polo calendar.
Off the field, Diego applied the same instinct for storytelling to the world of media. He hosted a long-running polo television programme, broadcast internationally via Fox Sports and Eurosport, and produced the first satellite transmission of the Low-Handicap Polo World Championship from St. Moritz.
In 1999, he founded Polo Mundial : a magazine grounded in editorial rigour, aesthetic care, and a deep intuition for the culture surrounding sport. Its success gave rise to Editorial Mundial, broadening its editorial scope to include tennis, golf, sailing, skiing, and rugby.
Over time, the house developed lasting collaborations with luxury maisons, heritage automakers, private aviation firms, and some of the world’s most distinguished hotels and Michelin-starred restaurants.
In recognition of this work, Diego was honoured with the Marriott Golden Circle Award for Media Excellence and Brand Advocacy—a reflection of the very standards that continue to shape Living Sports to this day.
Today, Living Sports carries that legacy into the digital era—drawing from our past while crafting new ways to explore and express the cultural life of sport.
At our core remain polo, tennis, golf, sailing, and Formula 1, approached with a broader editorial lens: tracing the people, places, customs, and atmospheres that define how these disciplines are truly lived.
Living Sports remains a family project—independent, exacting, and bound by the quiet discipline of its founding values. We believe in the slow accrual of knowledge. In the quiet dignity of tradition. And in stories that warrant a second reading.
Our work is for those who notice the detail: the patina of a saddle, the lilt of a racquet swing, the scent of a race morning, or the architecture of a clubhouse—things of no consequence to some, and everything to others.
